SpinReview GuideIn short: QR code placement has a big impact on review conversion. The best spot is where the customer has just had a good experience.
- Best QR code placements by business type
- Avoid dead placements
- Track placements separately
A QR code for Google reviews is only useful if customers notice it at the right moment. The best placement depends on the business, but the principle is simple: put the code close to a positive customer experience and make the next step obvious.
Best QR code placements by business type
Restaurants can use table tents, bill folders, receipts, takeaway bags, and checkout counters. Salons can place QR codes at reception, mirrors, workstations, and aftercare cards. Hotels can use reception desks, room cards, welcome books, elevators, and checkout messages.
- restaurants: table, bill, pickup area
- salons: mirror, reception, aftercare card
- hotels: reception, room, checkout
- clinics: reception and follow-up card
Avoid dead placements
A QR code hidden in a corner of a website, on a cluttered poster, or in a place the customer sees before the service often gets ignored. Placement should match intent and timing.
If the customer scans before they have experienced the service, the review request can feel premature.
Track placements separately
Use separate QR codes for each location so you can see which placement drives scans and reviews. This is more useful than guessing from total review count alone.